Secret Image

NextGen Proposal Secrets

Industry best practices are often focused on the definition and importance of the ‘what’, but lack practical ways to apply these best practices (the ‘how’). Capture and proposal teams face the same challenges over and over.

Outlines lack sufficient detail, theme statements are missing or too generic, content is not aligned with the instructions and evaluation criteria, storyboards are confusing or not used, SME/writer input is incomplete, proposal reviews lack sufficient planning and follow-up, and there’s more. Are there next generation solution to these challenges?

This presentation explores some of the major proposal obstacles capture and proposal teams face, and includes some of the secrets you need to know to maximize proposal development efficiency and effectiveness for the next generation.


Chris Simmons is the founder and principal member of Rainmakerz Consulting—a business development solutions company specializing in all aspects of proposal development.