Winning is all about standing out from the competition and capturing the attention of proposal evaluators. Strong targeted proposal themes can make the difference between winning and losing your next bid. In an increasingly competitive marketplace, proposal teams need a…
The recipe for theme development includes a few simple ingredients from the RFP and the capture plan In Part 3 of this series we described the importance of providing differentiating proof for features and benefits to substantiate your claims and…
Differentiators provide the proof that can truly set you apart from the competition In Part 2 we discussed the two primary components of winning proposal themes (features and benefits) and how they are effectively used to create compliant and compelling…
Theme statements link customer benefits to the unique features of your proposal. In Part 1, we explored the definition of a theme and the benefits of theme development in telling a compelling proposal story that scores well with evaluators. Part…
Very few teams take the time to identify the features, benefits, and supporting proof in sufficient detail to…win When you think about it, proposal writing is really about telling a story. A story about how your solutions to problems are…
A winning proposal is all about standing out from the competition and capturing the attention and the imagination of proposal evaluators. Compliant and compelling proposal themes can make the difference between winning and losing your next bid by providing evaluators…
Anyone can write— or at least put words to paper. Writing effectively to communicate ideas in a convincing, compelling, and persuasive way is another matter. The most talented and successful writers combine the analytic components of writing (the science) with…
A simple, back-of-the-envelope analysis is all you need to determine whether your proposal team is short-handed. This is the first in a multi-part series of articles on proposal development consultants and how they can help solve your most common proposal…