Many companies fail to standardize theme development processes or lack the sufficient resources to follow them efficiently and effectively. Part 5 highlights some of the most common theme development challenges and provides some practical recommendations you can use to create…
The recipe for theme development includes a few simple ingredients from the RFP and the capture plan In Part 3 of this series we described the importance of providing differentiating proof for features and benefits to substantiate your claims and…
Differentiators provide the proof that can truly set you apart from the competition In Part 2 we discussed the two primary components of winning proposal themes (features and benefits) and how they are effectively used to create compliant and compelling…
Theme statements link customer benefits to the unique features of your proposal. In Part 1, we explored the definition of a theme and the benefits of theme development in telling a compelling proposal story that scores well with evaluators. Part…
Very few teams take the time to identify the features, benefits, and supporting proof in sufficient detail to…win When you think about it, proposal writing is really about telling a story. A story about how your solutions to problems are…
A winning proposal is all about standing out from the competition and capturing the attention and the imagination of proposal evaluators. Compliant and compelling proposal themes can make the difference between winning and losing your next bid by providing evaluators…
The business environment is too complex for a single win rate metric to represent performance in a meaningful way In Part 1 of this series we questioned the value of the skyrocketing win rate as a meaningful marketing metric. Part…
Many companies make the mistake of starting too early or waiting too long to secure consulting assistance This four-part series started with a discussion of how proposal development consultants can help you solve your most common proposal challenges. Part 2…
There are four primary reasons why companies are reluctant to hire proposal development consultants. In Part 1 of this series we explored the reasons for hiring outside consultants when internal proposal development resources are in short supply. Part 2 takes…
A simple, back-of-the-envelope analysis is all you need to determine whether your proposal team is short-handed. This is the first in a multi-part series of articles on proposal development consultants and how they can help solve your most common proposal…