Many companies fail to standardize theme development processes or lack the sufficient resources to follow them efficiently and effectively. Part 5 highlights some of the most common theme development challenges and provides some practical recommendations you can use to create…
The recipe for theme development includes a few simple ingredients from the RFP and the capture plan In Part 3 of this series we described the importance of providing differentiating proof for features and benefits to substantiate your claims and…
Differentiators provide the proof that can truly set you apart from the competition In Part 2 we discussed the two primary components of winning proposal themes (features and benefits) and how they are effectively used to create compliant and compelling…
Very few teams take the time to identify the features, benefits, and supporting proof in sufficient detail to…win When you think about it, proposal writing is really about telling a story. A story about how your solutions to problems are…
A winning proposal is all about standing out from the competition and capturing the attention and the imagination of proposal evaluators. Compliant and compelling proposal themes can make the difference between winning and losing your next bid by providing evaluators…